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C1, Central Lecture Theatres, Ilam Campus, Canterbury University

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20 Kirkwood Ave, Upper Riccarton,
Christchurch, New Zealand

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July 2017

Marketing mental wellbeing in New Zealand

July 26 @ 7:00 pm - 8:00 pm
C1, Central Lecture Theatres, Ilam Campus, Canterbury University, 20 Kirkwood Ave, Upper Riccarton,
Christchurch, New Zealand
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New Zealand regularly excels in two paradoxical international ratings. We are often seen as one of the happiest countries on Earth, but we are also seen as a country that suffers deeply from poor mental health. In this UC Connect/Hight Memorial lecture, University of Canterbury Associate Professor of Marketing Dr Ekant Veer discusses why it is so difficult to promote positive mental health in New Zealand. By drawing on local and international campaigns, he will discuss how mental wellbeing can…

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